Rowdy began with one daring woman’s ultimate feat: to get her husband to eat better. As a triathlete, hardcore outdoor enthusiast and dedicated entrepreneur, Kellie knew a thing or ten about uphill battles; she was up for it.
While nutrition and healthy snacks always had a place in Kellie’s lifestyle, her husband, Erik, always put taste over nutrition—if it didn’t taste good, he wasn’t eating it. When the two were out adventuring, he used to pack candy bars as his go-to energy booster, but Kellie was determined to find a healthier alternative.
After scouring the nutrition aisle for the perfect bar, Kellie came to her conclusion: yummy bars had a lot of junk in them, while the ultra-nutrition bars tasted like burnt broccoli. Then it clicked—she had a kitchen, she had the knowledge … she was going to do it herself.
She tussled with muffins and then grappled with energy bites … nothing had that same candy bar energy-kick (and the tastes left a lot to be desired). After countless mishaps, spills, mini-explosions, and battles with her smoke detectors, Kellie nailed it. Her husband took a bite, then another. He ate a full bar, then another. He loved it.
Kellie had accepted the challenge and won. It was time to share Rowdy with the world—it was time to show passionate, ambitious, ass-kicking people how good a healthy, energy-boosting snack could taste.